There is an increasing need for financial services in the retirement market. The size of the baby boomer segment and the value of its assets have made possible a big market with revenue opportunities for financial services companies.
This market has been growing in the past years and many companies offers services for retirement plans. In these days, is important to enhance the service using digital media. The mobile and use of web tools is crucial for a marketing campaign for any retirement financial service company.
A good example of a company that has been including Digital Marketing is Ameriprise Financial. If you go to the webpage, http://www.ameriprise.com/default-home.asp, it has a well structured content design with links that connect you to any financial service information required. It includes some of the Web 2.0 concept tools explained in a previous blog. The user can connect it with its social media platforms: Facebook, Linkdin or Twitter. Also, the company developed an application, easy to use, that helps the user to find any financial advisor, manage the accounts, find an ATM or contact the company for help. In addition, the webpage includes related information like stock prices data and some thought leadership, publicizing articles related to retirement plans.
I searched in youtube for the word “retirement” and the first video that I found was about the retirement services in Ameriprise. Also the link got me to the Ameriprise channel http://www.youtube.com/user/Ameriprise. This is a sample of how active companies must be in order to communicate its services using youtube, or any useful digital media to generate advertising. These videos have the advantage of no-time limit. Moreover, it can communicate the service in a detailed way.
All this web tools help the user to have a better experience with the company and the services. Companies must include digital marketing services and activities to get closer to their consumers and take advantage of the digital web tools.